Coop Alleanza 3.0

Formed through the merger of five regional, Coop groups, Coop Alleanza 3.0 is Europe’s largest food retail cooperative, with 2,700,000 members and 430 stores across 12 regions of Italy. The group also includes companies such as Alleanza Digital, which supported the e-commerce launch of Coop Alleanza 3.0.

“For us, data is capital. It enables us to be proactive and in responding to market developments and optimize performance. However, getting complete, clean data on which to base business decisions requires an effective information management strategy.”

Andrea Furegon

Head of Digital Innovation, Coop Alleanza 3.0

Business Need

Combine customer, product, and sales data from internal and external systems to create a single view
Provide a unique shopping experience

Meet IT project requirements through GDPR-compliant integration

Challenges

Unify customer, product, and sales data to drive e-commerce and CRM strategies
Deliver a consistent yet unique customer experience across sales channels

Help ensure corporate compliance with GDPR requirements

Solutions & Results

Integrate product data using Informatica MDM – Product 360 to power new e-commerce site
Drive business agility and efficiency through a unified customer view

Deploy Informatica MDM to achieve GDPR compliance

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Products & Services

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

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Master Data Management

Maximize the business value of your enterprise information with a modular end-to-end solution delivering a unified view of all your master data.

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MDM – Product 360

MDM - Product 360 enables business users to more efficiently acquire, author, and publish product information. The master data fueled app delivers rich product information that closes the sale no matter which channel your customers use.

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