KEY BENEFITS
How a data-driven CX strategy benefits your business
A complete, contextual understanding of your customers comes from highly connected data.
Create seamless experiences
Acquire, grow and retain the right customers and accounts across every channel by uncovering data insights from every click, swipe, and chat.
Drive meaningful engagement
Personalize digital interactions with more relevant marketing segmentation, product recommendations, account management, and ecommerce.
Grow customer loyalty and retention
Understand what customers are looking for and what they want in order to create relationships that last, resulting in less churn and higher trust.
CUSTOMER SUCCESS
JDRF Uses Data to Help Improve Lives.
“With Informatica, we’re taking control of our data to become the premier global diabetes therapy accelerator so we can make life-changing breakthroughs possible sooner.”
Goal
Drive personalized engagement and relationship management, make strategic, data-driven decisions, and increase productivity to meet future needs for fundraising, research, and advocacy
Solution
Informatica MDM – Customer 360 creates a single view of supporter and location domains and synchronizes that data with operational systems.
Results
Up to 40 percent productivity improvement and Increased conversion rates through personalized, omnichannel supporter experiences.
On-Demand Webinar
CX Perspectives: The Future of Banking and CX
CX expert Blake Morgan and Ana Delgado, CXO at Union Bank of the Philippines, share innovations in customer centricity.
