Discount Tire – Informatica Customer Success Story

Headquartered in Scottsdale, Arizona, Discount Tire is the largest independent tire and wheel retailer in the world, operating more than 1,000 stores in 35 states. It sells products including tires, wheels, sensors, lug nuts, and wiper blades, and offers services including tire installation, rotation, balancing, and free flat tire repair for its customers. The company is owned by Reinalt-Thomas Corporation.

“We want to make sure that no matter which Discount Tire store or channel a customer enters, we know who they are and what vehicles they own. Informatica makes this easy by consolidating all the data about a customer into a single master record, then distributing it to various applications.”

Gary Desai

CIO, Discount Tire

Goals

Provide a single view of customers and vehicles across multiple point-of-sale, ERP, and ecommerce systems
Make trusted information available in operational systems, analytics tools, and executive dashboards for end-to-end customer care

Enhance the quality of customer data and keep contact information current to improve customer service and targeted marketing

Solutions & Results

Consolidate over 70 million customer records to provide a trusted source of customer data using Informatica Customer 360
Profile and scorecard customer data and verify customer addresses using Informatica Data Quality, creating reusable cleansing processes
Improves customer satisfaction with seamless, consistent experiences across channels

Onboard and normalize customer data and disperse unique records to downstream systems
Reduced duplicate customer records by 50%, improving marketing response rates with customer segmentation and personalized communications
Accelerates business decision-making by delivering trusted customer information to executives and business users

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