Vita Coco – Informatica Customer Success Story

When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita Coco is a leader in coconut water and a growing global brand sold in 30 countries.

“Having a flexible integration platform like Informatica Intelligent Cloud Services is necessary for us to stay in business, and it’s fueling a lot of our growth.”

Justin Glatz

Global Head of IT, Vita Coco

Business Need

Integrate customer and product data quickly to keep pace with a startup-style business velocity
Position company for cloud and future data integration needs

Improve data management practices for security and re-use

Challenges

Prepare for growth by unifying systems and data to make better use of data as a strategic asset
Drive business growth by analyzing downstream, product sales performance data from distributors and customers to ensure stock and drive sales.

Gain a consistent, trusted, and timely view of data that follows coconuts from plant to factory to consumer

Solutions & Results

Integrate retail scan data, supply chain and logistics data, and depletion data with Informatica Intelligent Cloud Services, Informatica’s iPaaS solution
Use Informatica Cloud Data Integration to accept depletion, scan, and sales data from partners in a variety of formats
Keeps data consistent between Vita Coco’s brands to improve business agility

Leverage pre-built Informatica Cloud Connectors for flat files, file processor, Microsoft SQL Server, SAP, and REST Web Services
Improves the execution of trade promotions and sales operations while optimizing product pricing and supply chain efficiency, as company grows
Helps increase sales by working with distributors to adjust regional promotions and processes

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